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Poetic Playfulness by LileSadi

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Today I have some beautiful inspiration for you from Rotterdam, the company called LileSadi.

LileSadi is a textiles studio formed by twin sisters Dinah and Sarah. Together they bring beautiful products for your home interior with abstract and geometric shapes combined with pastel tones. They also make playful textiles collections for kids. Furthermore, they do various collaborations with different artists. For that reason you can even find some jewellery and furniture amongst their collections. Altogether it is a really versatile textiles studio that combines playfulness with delicate simplicity and minimalism.

I invite you to get to know LileSadi better by visiting their website, or following on Facebook, Twitter and Pinterest.

And now, let’s read their story…

What is special about your collaborative design studio?

Studio LileSadi stands for the beauty and pureness of each and everything of their creations to brighten up your life! We would describe our style as poetic-playful-abstract-minimalist-soft.
We both share the love for true craftsmanship. Therefore, we strictly use small Dutch and European manufacturers and suppliers, to keep craftsmanship and individuality alive.

LileSadi

What do you like the most about working collaboratively?

Being twins, we are so similar but as well very different.  Dinah as the designer is more the dreamer of us two and Sarah takes care of the organization. When Dinah has an artist crisis Sarah pulls her up and when Sarah once again has too many ideas at once, Dinah brings her “down to earth”.

We make a great team, we know each other so well, that the ideas flow and we can be honest with each other without holding back.

We both have the same way of working, we like to work hard, but as well we know when it is time for a moment of relaxation to tank new ideas. Working for LileSadi does not feel like work, it is very inspiring and fun with all the time new projects and new ideas.

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What inspires you individually and how do you combine all of that together?

Dinah gets inspired by structures and materials which surround her, she abstracts them to create patterns. As well by photography and architecture. Magazines like Frankie, IdN, Cut, Blend and blogs like Patternity are as well a source of inspiration. She loves origami structures and playing with colour.  Sarah loves architecture books, minimalist fashion, watercolour, pastels and gradient shades.

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Luca, Sarah’s son is a big source of inspiration for our kids’ collection. He is little prince taking us every day on a trip in his little world of joy and curiosity. Walking around with a child opens your eyes to things you would not notice. A leaf, a funny dog, a pigeon or just a whistling tree. This is great!

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Describe your creative process. What is your favourite part of it?

We start with an idea and we start creating a mood board which is developing for a while. Then we make a selection and Dinah starts drawing and once the first draft is ready, Sarah comes in with her view on details. We like the excitement about the new idea and how the product starts to take shape. Our favourite part of it is testing and creating samples, when the product is still an idea in our head and you get the first glimpse of how it will look like.

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How does your work space look like? What do you like about it? What would you change?

Our work space is bright white with flashy colour accents. Our mood board is a central point for the development of new designs and collections. The work space is full of cushions, prints and packaging material as we send all orders from here. And you will notice a happy mix of objects from flea markets, vintage shops and of course LileSadi 😉

We would like to add more smart storage for all our materials, samples and products. It is getting a bit messy and we are both a bit messy in our homes, but we need a clean studio space to be creative and let the ideas flow.

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Describe your typical day in the studio.

We come in and first we have a coffee from our old-school coffeemaker and discuss the planning for the day, together with our two interns.  Then we start working on orders that need to be packed and shipped, material that needs to be ordered and fabric that needs to be screen printed. Sarah is mainly responsible for the communication with the press and retailers and organize new projects.

In the last month we were working our new lookbook and we are very happy with the result.  http://www.lilesadi.com/lookbook

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Your tips for fresh artists, designers and makers.

Start with a business plan and think big. Most importantly have fun and connect with as many other creatives as you can. This might help you and inspire you for future projects.

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All the images used in this post are the property of LileSadi.

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