Elegant minimalism and earth colour palettes come together to create delightful fashion accessories by April Look.
April Look is a Lithuanian company established by two creative souls Vaida and Agnė. Their nature inspired products combine consistent style and simplicity together with beautiful textures and mostly neutral tones. All the fabrics and colours in each of their collections create an eco-friendly natural feeling with a beautiful subtle mood. It seems like the whole aesthetics of April Look invites to breathe in some fresh air and feel the nature. So enjoy it and discover what is behind the scenes of this company.
What do we need to know about you?
We both come from a creative background, Vaida graduated in photography and Agnė in graphic design.
APRIL LOOK originated in 2011. The idea was to connect 2 different skills and try ourselves out in a new field. We started out with bow ties for men and now we have a wide spectrum of men and unisex accessories.
What are your daily inspirations? What motivates you?
We’re mostly inspired by nature that surrounds us, it’s changing seasons. Also traveling, meeting different people, seeing new cultures and all the varied aesthetics that come with it.
Describe your creative process. What is your favourite part of it?
It all starts from an idea and the search for new fabrics. Every year we not only expand our selection of fabrics, but also introduce a completely new item.
Actually, pretty much everything! From the completion of an idea, to the final look of the product, it’s photography and handing out to the customer.
How does your work space look like? What do you like about it? What would you change?
It just so happened that we live in different cities. So we have 2 different work spaces. It’s better to work at home because you save time, you don’t have to drive anywhere, you wake up and you can get to work. But at the same time everyday life interferes with work, everything is in the same place. It would be great to have one separate studio, with lots of space.
Describe your typical day.
At first it’s the morning coffee, with it comes the reading and replying of emails, then we start planning the day. Each day is very different, some days we work on the orders, on others we shoot new items, go to search for fabrics and so on. So as we mentioned earlier it never really gets boring.
Your tips for fresh artists, designers and makers.
Dare to be yourself.
I would also like to share this beautiful short video I found that shows the work in progress by April Look.
To see more from April Look please visit their website and blog. If you wish to buy one of their beautiful products have a look at their Etsy shop. You can also follow April Look on Facebook, Twitter and Pinterest.
All the images used in this post belong to April look.